Robin Longman

Author

Robin Longman

Director of Sales & Business Development

I'm Robin, Director of Sales & Business Development at Sonas. With deep expertise in venue partnerships and business growth strategy, I help wedding venues build stronger client relationships, nurture leads, and get the most from their management.

Articles by Robin Longman

Bride and groom form a heart shape with their hands

23 April 2026 ·Robin Longman

How to Start a Wedding Venue Business in the UK

A step-by-step guide to starting a wedding venue in the UK: business planning, licences, pricing, suppliers, marketing and the systems you'll need from day one.

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Wedding reception table set with white linen, glassware and a floral centrepiece

25 January 2026 ·Robin Longman

Wedding Venue Insurance: All You Need to Know

Public liability, cancellation, property and employer's liability: the insurance cover your wedding venue needs, and what to check before you choose a policy.

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Bride and groom holding hands beside a dried flower wedding bouquet

15 October 2025 ·Robin Longman

How To Get More Bookings for Your Wedding Venue

Practical ways to fill your wedding calendar: get found online, use social media and open days, build supplier referrals, and add value instead of discounting.

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Wedding guests raising champagne glasses in a toast at a candlelit reception table

2 June 2025 ·Robin Longman

Wedding Trends for 2025 & 2026: What Wedding Venues Need To Know Now

Sustainability, technology, smaller guest lists, immersive experiences and weekday weddings: the trends shaping 2025 and 2026, and how your venue can respond.

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The rock garden at RHS Wisley, with the glasshouse in the distance

21 May 2025 ·Robin Longman

The RHS Selects Sonas as Their Venue Management Software

Sonas is excited to announce a new partnership with the Royal Horticultural Society (RHS), the UK’s leading gardening charity. The RHS is now using the Sonas wedding venue management software across its stunning gardens and London event halls.

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Row of champagne flutes filled and ready for a toast

7 May 2025 ·Robin Longman

Sonas Announced as Headline Sponsor of the 2026 Kent Wedding Awards

Sonas is headline sponsor of the 2026 Kent Wedding Awards, celebrating the best of the wedding industry in the county where Sonas began.

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Two wedding chairs by a lake

6 June 2023 ·Robin Longman

Wedding Venue Trends For 2023

Outdoor ceremonies, bold colours, multi-day celebrations, micro weddings and more: the wedding venue trends we saw taking shape in 2023.

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Mixed race couple on their wedding day

11 May 2023 ·Robin Longman

How To Manage Interfaith Weddings

How to host interfaith weddings at your venue: who leads the ceremony, the challenges to plan for, dietary needs, décor and keeping everyone informed.

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Carnival cruise ship sailing on open water

5 April 2023 ·Robin Longman

Sonas Announces Partnership with Cruise Giant Carnival

Carnival UK, the parent company of P&O Cruises and Cunard, has chosen Sonas to manage its weddings and ceremonies at sea.

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Wedding venue prepared for a ceremony

23 March 2023 ·Robin Longman

How To Buy A Wedding Venue Business

Thinking of buying a wedding venue business? What to weigh up: buying versus building, finding the right property, standing out, and the hidden costs.

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Phone with social media icons

23 February 2023 ·Robin Longman

How to Choose a Wedding Venue Marketing Agency

What a specialist marketing agency can do for your wedding venue, and how to decide between an agency and a freelancer.

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Prepared wedding table

19 December 2022 ·Robin Longman

What Is the UK Weddings Taskforce?

What the UK Weddings Taskforce is, why it was set up during the pandemic, what its working groups do, and how you can get involved.

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A photographer taking a picture of a group of groomsmen

20 May 2022 ·Robin Longman

Wedding Venue Photography: What Every Venue Needs to Know

Why professional photography matters for your wedding venue, how to find the right photographer, and how to get the most from the images.

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Hand holding a phone displaying an Instagram feed grid

5 April 2022 ·Robin Longman

How to Use Social Media to Market Your Wedding Venue

How to market your wedding venue on social media: choosing the right platforms, targeting engaged couples with ads, using great photography and posting consistently.

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Wooden wedding directional sign fixed to a stone gatepost

2 March 2022 ·Robin Longman

How to Manage a Wedding Venue Business

The essentials of managing your wedding venue business: a finance plan, honest pricing, venue management software, suppliers, promotion and insurance.

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Elegant reception room set up for a ceremony with cream chiavari chairs and chandeliers

31 January 2022 ·Robin Longman

How to Increase Bookings For My Wedding Venue?

Ways to win more bookings for your wedding venue, from clear online information, newsletters and a blog to reviews, supplier partnerships and easy online booking.

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Wedding tables prepared and ready for guests

24 November 2021 ·Robin Longman

Wedding Floor Plans: Insider Secrets to Nail Them Every Time

How to get your wedding floor plans right every time: planning ahead, how layout shapes guest behaviour, sizing the dance floor and placing the speakers.

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Happy Illustration

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