Robin Longman

I'm Robin, Director of Sales & Business Development at Sonas. With deep expertise in venue partnerships and business growth strategy, I help wedding venues build stronger client relationships, nurture leads, and get the most from their management.

How Wooladon Estate Transformed the Wedding Experience with Sonas

The journey of a growing wedding venue brings unique challenges, particularly when it comes to maintaining a personal touch while scaling operations. For Beth at Wooladon Estate, the search for a streamlined CRM led them to Sonas. Since the transition, the estate has seen a significant boost in bookings and

Guide

How to Start a Wedding Venue Business in the UK

Around 265,000 couples get married in the UK every year. The average wedding now costs £21,990, with roughly a third of that going to the venue. The demand is there. But so is the competition - there are currently 7,655 licensed wedding venues across the UK. Starting

Wedding Venue Insurance - All You Need To Know

Yes, we know you plan your weddings carefully but with so many things potentially going wrong with large events, wedding venue insurance is essential. Knowing what insurance cover is required is part of managing a wedding venue business. If you run a wedding venue business, then you’ll hope that

How Waipuna Estate Streamlined Operations and Eliminated Double Bookings with Sonas

Discover how Sarah Smith from Waipuna Estate transformed their wedding venue management by switching from multiple disconnected systems to Sonas - the all-in-one event management platform designed specifically for wedding venues and event spaces. Sarah from Waipuna Estate - a premier wedding and events venue just outside of Christchurch, New

Success Story

How Michigan's Barn 1888 Transformed Their Wedding Operations with Sonas

We sat down with Danielle Howarth from Barn 1888, a stunning wedding venue in Michigan USA, to discover how European cloud-based software Sonas helped her transition her venue operations from scattered processes into a state of organised efficiency.

How To Get More Bookings for Your Wedding Venue

With around 247,000 marriages taking place in England and Wales in 2022 according to the Office for National Statistics, competition among venues has never been fiercer. Whether you're managing a historic manor house, a converted barn, or a contemporary city space, the challenge remains the same: how

Success Story

Seamless Wedding Planning with Sonas - The Orchard Spot

We recently had the pleasure of speaking with Tanith, Wedding & Event Manager at The Orchard in Otham, Kent. She shared her transformative experience with Sonas.

Wedding Trends for 2025 & 2026: What Wedding Venues Need To Know Now

The wedding world is changing...again. But this time, it’s not just about what’s “on trend”. Couples planning weddings in 2025 and 2026 are looking for something deeper: Purpose, Personality, and Professionalism. If you're a venue manager or wedding supplier, now’s the time to align

Announcement Featured

The RHS Selects Sonas as Their Venue Management Software

Sonas is excited to announce a new partnership with the Royal Horticultural Society (RHS), the UK’s leading gardening charity. The RHS is now using the Sonas wedding venue management software across its stunning gardens and London event halls.

Announcement Featured

Sonas Announced as Headline Sponsor of the 2026 Kent Wedding Awards

Sonas, the leading CRM software for wedding venues, is proud to be the headline sponsor of the 2026 Kent Wedding Awards – an event dedicated to celebrating the very best of the local wedding industry. Designed specifically for wedding venue management, Sonas is a cloud-based CRM platform that streamlines the entire

Success Story

How Chapel House Estate Conquered the Wedding Industry with the Help of Sonas

Sam on behalf of Chapel House Estate explains how their newly opened luxury wedding venue has already managed to become a premier, multi-award-winning, five-star destination and how Sonas helped make it possible. In this interview, we meet Sam at Chapel House Estate and hear how this wedding venue, nestled in

Success Story

How The Tabor Group Enhanced Efficiency and Client Satisfaction with Sonas

The Tabor Group explains how Sonas Wedding Venue Software helped them increase sales, improve the customer experience, and streamline their event management across their three venues. We’re excited to share how The Tabor Group, a leading wedding venue company with three locations across the UK, has transformed their operations

Success Story

How Harper Weddings increased conversion rates using Sonas

Harper Weddings needed a solution like Sonas that could handle enquiries, events, accounting, sales and marketing, while providing valuable analytics so that they could increase their conversion rate and focus on their business growth.

Wedding Venue Trends For 2023

We will all remember 2022 as the year when the post-pandemic wedding boom began, but what does this mean for weddings in 2023? Following a period of stringent limitations a large number of weddings took place in such a short amount of time. Now, the conventional wedding in the UK

How To Manage Interfaith Weddings

Popular wedding venues have the ability to pick and choose the types of clientele they work with and standardise processes. This means you can run a successful business without ever having to step outside of your comfort zone. Expanding and customising the range of services you offer, however, can help

Announcement Featured

Sonas announces partnership with cruise giant Carnival

Sonas is pleased to announce its new partnership with Carnival UK, the parent company for P&O Cruises & Cunard. This will allow weddings conducted on cruise ships to be managed more efficiently using the powerful features of Sonas’ software. Nautical weddings are on the rise with the most

How To Buy A Wedding Venue Business

We all know that weddings don't come cheap. The National Wedding Survey conducted by hitched.co.uk revealed that the overall cost of an average wedding in the United Kingdom in 2019 was £31,974. The cost of hiring a wedding venue, on average, accounts for £5,406

How to choose a Wedding Venue Marketing Agency

If you own a venue that hosts weddings, you have an obligation to put yourself in the minds of potential customers. Due to the fact that getting married is an occasion that only comes around once in a person's life, many will spend an inordinate amount of time

What Is the UK Weddings Taskforce?

Of all the industries that were dealt a vicious blow as a result of the coronavirus pandemic, the wedding industry was undoubtedly one of the most affected. The wedding industry as a whole generates approximately £14.7 billion every single year, from venue hire to entertainers, wedding planners to hair

Wedding Venue Photography - What every Venue Needs to Know

On average, couples tour between two and four wedding venues before finding the perfect location. So, how do you make your wedding venue business “the one”? Couples will look at many aspects, including location, ambience, and services included. But, above everything else, they will be seeking out that one place

How to use Social Media To Market Your Wedding Venue

Social media is now the primary method for marketing your wedding venue. Find out how to do it here.

How to Manage a Wedding Venue Business

Managing a wedding venue business isn’t always easy. There’s so much to think about, from the finances to customer satisfaction. This post is intended as a guide to help. We cover how to: * Draught a wedding venue finance plan * Price your venue effectively * Use holistic tools to plan

How to Increase Bookings For My Wedding Venue?

Wedding venues are set for a busy few years, with many venues booked up until 2024. But with venues seeing their calendar go from zero to full-speed ahead, it can be difficult to find the time for marketing and new wedding venue sales. Increasing bookings and sales now is an

Wedding Floor Plans - insider secrets to nail them every time

“Excellent floor plan” is not typically a phrase you will see in your customer reviews. However, neglecting the basics of a good floor plan can lead to knock on effects in other areas that will most definitely show up in those reviews. A good floor plan is like the unseen