The Tabor Group explains how Sonas Wedding Venue Software helped them increase sales, improve the customer experience, and streamline their event management across their three venues.
We’re excited to share how The Tabor Group, a leading wedding venue company with three locations across the UK, has transformed their operations with Sonas Wedding Venue Software. In this interview, Laura shares their journey before and after adopting Sonas, highlighting the challenges they faced and the remarkable improvements they’ve experienced.
Can you describe your business and your main challenges before implementing Sonas?
As a wedding venue company with three venues in various locations in the UK using a bespoke booking system that was limited in its function, we were struggling to ensure that all elements of the day that may have changed in the run-up to the event were being successfully communicated across multiple departments to ensure a seamless event for our couples. We were using cumbersome antiquated systems, and with three venues, there was a distinct lack of uniformity in how things were being reported.
What specific features of Sonas attracted you to choose it over other solutions available in the market?
The sales function and the cross-platform interaction with Xero were what initially attracted us to the system, as our old system meant a great deal of work for our accounts team. The CRM was cumbersome, and reporting was somewhat weak. It became clear that the interactivity that we could give our couples whilst also ensuring control was something that more and more of our couples were looking for. We wanted to be at the forefront of technological advances.
How did the implementation process go for your team? Were there any standout moments of support or ease of integration?
The implementation process took longer than anticipated due to the information we needed to set up. However, the support was outstanding, with weekly catch-up meetings and on-the-go support. The sales team was an easy win, and they adopted the system quickly and easily. We had a champion for Sonas at each venue, and a lot of work was needed to ensure that the set-up of menus and additional items worked. The support we received during this process was amazing, with a special mention to Holly for her hard work and endless positivity during that period.
Could you share a particular instance where Sonas directly impacted your business operations for the better?
One of the major things for us has been our credit control. The ease of making payments with a fully automated system has been phenomenal. We have seen a significant impact on cash flow and a decrease in late payments and cancellations.
How has Sonas affected your relationships with couples and suppliers?
Our couples are enjoying the autonomy of the system and the "control" that they have over their special day, which has seen the start of an upturn in their addition of extras and additional services.
Have you noticed any significant improvements in sales and marketing efforts since adopting Sonas? Can you provide examples?
We have seen real improvement in the ease and speed with which we have reached an agreement on our terms & conditions and received a payment of the deposit.
Are there any specific tools or features within Sonas that your team finds invaluable? How do they contribute to your daily operations?
We love having all the specific information about that wedding in the document section. We also appreciate the couple’s ability to control their day, including the seating plan and guest list with allergies.
Could you quantify Sonas's impact on your business?
We have already seen time saved in response to enquiries, the booking process is more streamlined, and we have saved money on paper and postage costs. Our customers are responding well to the system. We have noticed an increase in service upsells as the couples’ ease in adding their own details for their special day is growing.
How has our ongoing support and any updates or improvements to the app influenced your satisfaction and success with Sonas?
The team has incorporated our requests in so many instances, which has made a difference in our business.
Finally, would you recommend us to other wedding venues that are facing similar challenges? Why or why not?
Without a shadow of a doubt! The ongoing support and development are outstanding. The Sonas team listens and takes the time to understand our business's needs and offer solutions.
As we conclude this insightful discussion with Laura at The Tabor Group, it’s evident that Sonas Wedding Venue Software has significantly improved their operational efficiency and client satisfaction. We extend our sincere thanks to Laura for sharing their experiences and successes with us.
If you’re looking to enhance your wedding venue business, consider how Sonas can help streamline your operations and improve client interactions. For a deeper look into how Sonas can benefit your business, click below to read more detailed case studies.
Comments powered by Talkyard.